The Anatomy of a Douyin Livestream: What It Takes to Sell Live
A selling livestream looks like one person and a tripod. Underneath it is a four-person shift, a looping script and a catalogue wired to the screen.
CN1X Blog
Selling in China, explained
Practical guides to WeChat Mini Programs, Xiaohongshu, Douyin, payments and China market entry — written for overseas teams building a direct channel to Chinese consumers.
Why "Just Translate the Website" Fails as a China Strategy
The Chinese version of your site is fine. That's what makes it confusing — translation fixes the language barrier and leaves standing the four that actually cost you the booking.
Why Chinese Consumers Trust Chat Screenshots
Nobody believes your testimonials page. A forwarded screenshot of a real conversation carries more weight than any designed review — and you can write for it.
Coupons and Member Cards: WeChat's Loyalty Toolkit
WeChat hands you loyalty mechanics with no app to install and no password to forget. The honest question is whether your business has anything to be loyal to.
What a WeChat Mini Program Cannot Do
A Mini Program is excellent at one job and quietly bad at several others. The limits that actually bite — and where each of those needs belongs instead.
Xiaohongshu Note Formats That Convert Bookings
Most travel notes earn saves and go nowhere. The formats that actually produce enquiries share a structure — and it isn't the prettiest photo set.
Douyin POI Pages: The Storefront You Didn't Claim
If Chinese travelers film at your venue, Douyin may already host a page about you — built from their videos, not under your control. What it is, and what to do.
How Chinese Travelers Book: Group Tours to Independent
Group tours built China's outbound boom; independent travel now leads it. How trips get booked today — and what that shift changes for overseas operators.
Verified vs Unverified WeChat Accounts
On WeChat, verification is less about the badge than about what your account can do — what it unlocks for overseas brands, and what stays locked without it.
Compliance Basics for Selling to Chinese Consumers
Compliance is the part of entering China overseas brands fear most and understand least. A plain-English map of the terrain — not a wall, and not legal advice.