CN1X Blog

Selling in China, explained

Practical guides to WeChat Mini Programs, Xiaohongshu, Douyin, payments and China market entry — written for overseas teams building a direct channel to Chinese consumers.

5 min read TourismXiaohongshu

How Chinese Travelers Choose Where to Eat Abroad

A Chinese traveler often picks tonight's restaurant before leaving home — inside Xiaohongshu, not on the street. How that decision forms, and where you fit.

5 min read WeChatGuides

WeChat Mini Program Discovery: Search, Share, Scan

A Mini Program has no app store to be found in. The real ways Chinese users discover one — search, shared cards, scanned codes — and how to earn each.

5 min read PaymentsGuides

Pricing in RMB: Psychology and Mechanics

Pricing for Chinese buyers is two problems — the number they see and the currency you keep. How to set RMB prices that convert without eroding your margin.

5 min read Medical aestheticsXiaohongshu

Medical Aesthetics Content in China: Rules and What Works

Medical-aesthetics content in China is where standard playbooks get banned. The real restrictions — and the education-first strategy that works inside them.

5 min read Medical aestheticsTourism

How Japanese and Korean Clinics Win Chinese Patients

Few consumers research harder than a Chinese patient abroad. The visible playbook of Japanese and Korean clinics that win them — and what going direct takes.

5 min read WeChatGuides

What Drives the Cost of a WeChat Mini Program

The honest answer to “how much does a Mini Program cost” is a set of drivers, not a number. What moves a build up or down — and which levers are yours.