Selling Multi-Day Tours Online Without Losing the Reader
A seven-day itinerary is a lot of words in a second language. The problem is sequence rather than persuasion, and the questions that decide it are rarely on the page.
CN1X Blog
Selling in China, explained
Practical guides to WeChat Mini Programs, Xiaohongshu, Douyin, payments and China market entry — written for overseas teams building a direct channel to Chinese consumers.
Comments and DMs: The Xiaohongshu Funnel Nobody Staffs
On Xiaohongshu the comment section is content, not admin. It is read by everyone who arrives later, and an unanswered one is a public answer of its own.
What Happens After Launch: The Real Cost of Running a Mini Program
The build has an invoice; the running has an attention budget. A Mini Program nobody maintains doesn't break, it just keeps serving facts that stopped being true.
Douyin Search: The Discovery Layer Treated as an Afterthought
Douyin reads the words inside your video, not just the caption. Footage with no Chinese anywhere in it is invisible to a Chinese query, however good it looks.
The Airport Transfer as a Wedge: Winning the First Booking of a Trip
The transfer is the cheapest thing you sell and the first thing a guest experiences. Win it in Chinese and you are the known operator for everything that follows.
Answering in Minutes: Staffing WeChat Enquiries Across Time Zones
Chinese enquiries arrive while you are asleep. That is arithmetic, not a service failure, and the fix is a response time you can keep rather than a faster one you can't.
Xiaohongshu Professional Accounts: Setting Up as an Overseas Business
Opening a Xiaohongshu account takes two minutes. Verifying one in your company's name is a paperwork exercise, and almost every rejection is a document problem.
Chinese Reviews Live Elsewhere: Dianping, Ctrip and Mafengwo
Your Chinese guests are writing reviews — on platforms you've never opened, sometimes about a listing you didn't create. Who's who, and what you can influence.
Submitting a Mini Program for Review: What Gets Rejected and Why
Nearly every Mini Program rejection falls into a handful of categories, and most of them are avoidable at the design stage rather than the submission stage.
Choosing a China Market-Entry Partner: Questions Worth Asking
Fifteen questions to put to anyone offering to open the Chinese market for you — including the four where our own honest answers count against us.