Naming Your Brand in Chinese: Meaning, Sound and Searchability
Every character means something, so a name chosen only for its sound says something you did not choose. And in China, the name is not yours until it is registered.
CN1X Blog
Selling in China, explained
Practical guides to WeChat Mini Programs, Xiaohongshu, Douyin, payments and China market entry — written for overseas teams building a direct channel to Chinese consumers.
Reusing One Trip's Content Across a Year of Posts
The constraint is never how much footage you have. It is that you filmed a trip when you should have been filming answers, and a trip only ever tells one story.
Signs You're Not Ready for China Yet
We sell this work, so read the following with that in mind. Most of the reasons to wait have nothing to do with China and everything to do with the business you already run.
What Chinese Tourists Expect from Service Abroad
The review says 服务一般 — service was average — and you cannot think of anything that went wrong. Nothing did. The reference point was somewhere else.
Receipts and Invoices: What Chinese Customers Ask For
"能开发票吗?" — the honest answer is no, and stopping there loses you the booking. What they actually need is usually something you can produce in five minutes.
Personal Data, Practically: Habits for Small Overseas Teams
You are holding passport scans in an email thread from 2023. Nobody needs a compliance department to fix that, but somebody does need to decide it is their job.
Packaging Private and Small-Group Tours for Chinese Guests
Two products get sold under one name, and the pricing shape that fits one breaks the other. Most of the friction happens before anybody sees your page.
Measuring a China Channel When Attribution Is Broken
You cannot trace a Chinese booking back to the thing that caused it. That is a permanent condition rather than a tooling gap, and the danger is what people do about it.
Should Your Mini Program Be Bilingual?
Often the person asking is the one who cannot read their own storefront. That is a real problem, and a language toggle is the wrong solution to it.
Travel Agencies or Direct: Where B2B Still Makes Sense
Most advice for reaching Chinese travelers assumes you want them booking with you directly. For some operators, in some seasons, that is the wrong ambition.